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Many brands have been able to stand the test of time.
Brands like Google, Band-aid, and Kleenex have become so infamous that they’re now synonymous with the products and services they sell. Naturally, people tend to mistake a company’s employment brand based on highly publicized corporate branding campaigns. While these two branding categories can coincide, it is never safe to assume that is the case.
Despite all the seemingly positive correlations that can be made with a well-known company, people have to be alert and not always judge a book by its cover. While brands can be iconic, perhaps subjectively era-defining, it does not equate to a positive working experience. Americans on average spend an average of 50 hours a week working, it is important to work somewhere that will ultimately be beneficial to your everyday life.
If you have ever wondered what it is like to work at a certain company, you may want to look at how they present themselves internally. What is the team’s dynamic? What benefits do they provide? Are they willing to invest in me as much as I am willing to invest in them? It is important to dive deep into these questions during your interview process and not presume anything based off of public recognition, popularity, and in some cases, nostalgia.
One can run a very successful business that is profitable, appreciated, and well reviewed, but if they do not also focus on their employees’ work experience it can have detrimental results. Companies reduce cost-per-hire by up to 50% and turnover by as much as 28% by investing in their employee’s happiness. Happy workers are proved to be 20% more productive, 19% more accurate in their activities, and with happy salespeople specifically, their sales are shown to be 27% higher.
In conclusion, as a potential candidate it is crucial to decide what is truly important to you whether it be work-life balance, salary, benefits, commute, and/or general happiness along with the job description itself prior interviewing at a company and make sure that the company’s employment brand aligns with your vision. As a hiring manager, it is imperative to ensure that your company brand aligns with your employment brand and you’re providing a positive, enjoyable working environment for your staff.
